Thursday, December 23, 2010

[Guest Blogger] Song Joong Ki for TM | Press Conference

This post has been posted by BB on SEOUL 23:59 simultaneously.


Yes, I was invited to attend the Tony Moly Press Conference cum Product Launch held at Hotel Intercontinental on Monday afternoon. Arrived just minutes before the press conference was scheduled to start, good thing my dear dongseung KANDACE was early and saved me a seat, so we both were seated at the second row.

Other than introducing Song Joong Ki as the brand's current and latest spokesperson, the press conference was also to launch the LATTE ART range of two products and the FLORIA range of six products. More about those later (and yes, I did say I'll be doing product reviews for the Latte Art range)

I was going to do a report of the presscon, but seems like there is no need to since RazorTV has put up the clips of all the key parts. Of course there's some editing on their part, so the sequence is not quite the same as what actually happened on Monday, but ah, that's just details.

Lazy guys listen up! (Song Joong Ki Pt 1) |02:40
Song Joong Ki, the new face of Tony Moly, was in Singapore for the opening of their flagship store in Bugis. Check out the press conference where he talks about his first trip to Singapore and his plans for the future.

Cute or seductive? (Song Joong Ki Pt 2) | 01:11
The new face of Tony Moly reveals what he wants his image to be and how he feels about being the brand ambassador at the press conference for the opening of the Tony Moly flagship store at Bugis.

Flawless skin like his (Song Joong Ki Pt 3) | 01:33
Want to have skin like pretty boy Song Joong Ki? He shares his skincare regime and tells us which Tony Moly product he would give his girlfriend.

The new Coffee Prince? (Song Joong Ki Pt 4) | 01:29
Song Joong Ki tries his hand at coffee art on a real cup of coffe, as part of the launch for the new Tony Moly Latte Art product line.

There, you have it, all the SJK bits. RazorTV has edited out mostly the brand and product-related parts, so I'll just share those and also some other little tidbits with you briefly here.

The press conference started on time at 12:30pm (see his arrival clip LI YI was the host for the press conference and I must say I like her style more than the more casual (and even 'slapstick-humourous') style. She was totally appropriate and composed throughout.

Just before his entry into the hall, the latest CF for the Floria range was played.

credit: TonyMolySingapore @YT

(You can click HERE to watch the BTS for the CF above)

The Floria skincare range consists of patented essential ingredients and stem cell substance and promise to deliver fast and optimal skin improvements. The six products launched currently include the Floria Hydra Energy Toner, Floria Hydra Energy Emulsion, Floria Youth Energy Capsule Essence, Floria Youth Energy Cream, Floria Youth Energy Eye Cream and Floria Moisture Energy-Skin Emulsion. This skincare range is targeting mainly at people in their 20s to 30s.

The panel of representatives were (from left to right) Mr BRIAN PAEK (TonyMoly Korea), Mr SONG JOONG KI (SJK) and Ms CALLE TENG (TonyMoly Singapore). Mr Paek also assisted to translate for SJK; incidentally, Li Yi is fluent in Korean as well.

Li Yi commented that there are many TonyMoly fans in Korea and all over the region, and proceeded to ask Mr Brian Paek to share how well the brand is doing in Korea.

Mr Paek said that TonyMoly is good at creative design, and at formulating a diverse range of skincare products suitable from the young to the old. Despite having many competitors in Korea, the brand has its own uniqueness and will continue to do well.

When asked about TonyMoly's expansion plans for the Singapore market, Ms Calle Teng revealed that they plan to open at least 12 stores in three years. In fact, after Marina Square and Bugis Junction, they will be opening their third store at Raffles Exchange as soon as next month!

Now we were just talking about TonyMoly's strength at creative design, right? Once again, they have demonstrated their creativity with the way they launched the latest Latte Art range of two products. Check out how keenly interested everyone was!

What happened during the press conference was that when it was time to unveil the Latte Art range, the hotel staff walked in with a large(!) cup of latte, and... SJK was supposed to do latte art on the spot. He seemed rather surprised during the event and I wondered if they didn't prewarn him about it, keke!

The big cup is real latte and SJK had created the TM latte art that you can see from the picture. The smaller item beside the real latte is one of the two newly-launched products from the Latte Art Range. Cute, right?!

SJK took a sip from the cup after he had completed his handiwork and proclaimed that it's real latte. Uber cute!

The enterprising and quick-thinking Ms Teng quickly asked SKJ to sign on the TM cup! I suppose that cup would either be on exhibit at one of the TonyMoly stores, or might be used as a giveaway or auction item...?

The packaging of the products are just adorable!! They look like they're drinkable! The 'spoon' that you see sticking up from the 'cup' is actually the spatula! So cute, so cute! More reviews later.

This is the Morning Pack under the Latte Art range.

And here, the Cappuccino Cream in Scrub under the Latte Art range.

I didn't take many photos during the press conference, since I was planning to use Kandace's sure-to-be-fantabulous pictures, and yes, she did not disappoint. But let me put up the rare few that I took so that you can enjoy and appreciate Kandace's pictures a million fold, keke!

A picture of SJK with the very beautiful Ms Calle Teng.

Next up, two pictures of SJK.

Here, the press conference through KANDACE's eyes.

The ballroom, all set up and waiting for the arrival of the invited guests and the star.

The life-sized standee that greeted the guests before the real McCoy arrived.

The composed host, Li Yi.

Ms Calle Teng with SJK.

The panelists.

He looked so adorable! Don't you just want to pinch his cheeks? So 'plump'!!

Oh, SJK the perfect spokesperson... holding the newly launched Latte Art range.

Another shot.

And, there're lots more 'treasure' where these come from! Click HERE to check out the rest of Kandace's photos.

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